LinkedIn Outbound Sequence

A four-step LinkedIn outbound sequence built for the platform's constraints: a connection note under 300 characters, three follow-up DMs that each work without a reply to the last, and the spacing between them.

A Markdown LinkedIn sequence containing: (1) a connection note under 300 characters with the count stated; (2) three follow-up DMs under 120 words each, no link before step 3, no calendar link before step 4; (3) a stated purpose and send day per step; (4) an 'If they accept and go quiet' section of 3-4 bullets; (5) a 'What not to do' section of 3 bullets specific to this offer.

### Step 1 — Connection note (day 1)
> Hi {{first_name}} — I work with seed-stage founders on the boring half of the job: runway model, board pack, first finance hire. Not pitching, just useful to know each other at this stage. Happy to connect either way.

_218 characters, inside the 300 limit._

### Step 2 — Give something (day 3, after accept)
> Thanks for connecting. One thing I see constantly right after a seed close: the model that got you the round is not the model the board wants monthly, and rebuilding it in month four costs a fortnight. If it is useful I can send the two-tab version I set up for founders in that spot — no strings.

_62 words. No link yet: the offer is the thing, and the link makes it feel like a funnel._

### Step 3 — Specific and concrete (day 8)
> {{first_name}}, following up once with the actual thing rather than a nudge. It is a runway model plus a one-page board summary that reconciles to it, so the number you say out loud matches the number in the sheet. Takes about an hour to adapt to a company. Want me to send it over?

_58 words. The link goes here if you have one._

### Step 4 — Name the trigger and stop (day 15)
> Last one from me, {{first_name}}. Most founders do not want a CFO until a board meeting goes badly or a raise starts, so if either is on the horizon I am easy to find. Otherwise good luck with the build — genuinely.

_46 words. A calendar link is acceptable here and nowhere earlier._

## If they accept and go quiet
- Acceptance is not interest. Roughly half of accepts never reply, and treating an accept as a buying signal is how the next message reads desperate.
- Do not re-send step 2 in different words. Move to the next angle on schedule.
- If they post something relevant, a genuine comment on the post beats a fifth DM. It restarts the relationship without spending another message.
- After step 4, stop for at least 90 days. The trigger for this service is an event, not a mood, and the event will arrive without you.

## What not to do
- Do not send a voice note to a technical founder you have never met. It reads as a demand for their attention rather than an offer.
- Do not lead with 'as a fellow founder' unless it is true and relevant. This audience detects borrowed credibility instantly.
- Do not automate this. LinkedIn automation tools breach the user agreement and get accounts restricted, and the sequence is short enough to send by hand.