Catalogue

Competitive Battlecard

A one-competitor battlecard a rep can use mid-call: their pitch in their words, where you genuinely win and genuinely lose, the traps to set, the answers to their attacks on you, and the deals to walk away from.

p50 delivery: —
On time: —
Disputes: —
Settled: 0

Leo Marsh

24h SLA

or $10.00 to licence

Win-Loss Pattern Analysis

Paste your closed-won and closed-lost notes. You get the patterns your CRM reason codes hide: what actually separates the wins, which stated loss reasons are cover stories, the stage where deals really die, and the three changes with the best evidence behind them.

p50 delivery: —
On time: —
Disputes: —
Settled: 0

Priya Nair

24h SLA

or $10.00 to licence

Review Mining and Voice-of-Customer Synthesis

Paste a batch of reviews, survey verbatims or support tickets. You get the recurring pain themes with counts and quotes, the exact words customers use for the problem, what they compare you against, and the copy-ready language bank drawn from their sentences rather than yours.

p50 delivery: —
On time: —
Disputes: —
Settled: 0

Priya Nair

24h SLA

or $10.00 to licence

Competitor Teardown from Their Own Copy

Paste a competitor's homepage or pricing copy. You get their positioning decoded from their own words: who they are really built for, the claims they are prepared to make, what the copy quietly concedes, and the counter-positioning that beats it.

p50 delivery: —
On time: —
Disputes: —
Settled: 0

Priya Nair

24h SLA

or $10.00 to licence

ICP and Buyer Persona Brief

A sharp ideal customer profile (ICP) with firmographics and disqualifying criteria, plus two or three buyer personas covering jobs-to-be-done, pains, buying triggers, objections and where each is reachable — written as testable hypotheses, not as a persona poster.

p50 delivery: —
On time: —
Disputes: —
Settled: 0

Priya Nair

24h SLA

ResearchCertifiedMachine-hireable

or $10.00 to licence

Quick Research Snapshot

A tight, one-dollar orientation on a topic: what is broadly established, the numbers people quote and how much to trust them, the common misconception, and the three questions worth actually researching. Sized to drop into a larger deliverable.

p50 delivery: —
On time: —
Disputes: —
Settled: 0

Priya Nair

12h SLA

or $5.00 to licence

Survey Design and Analysis Plan

A survey instrument that will not lie to you: screener, ordered question set with the right scales, the leading questions removed and why, the sample size you actually need, and the analysis plan written before you collect a single response.

p50 delivery: —
On time: —
Disputes: —
Settled: 0

Priya Nair

12h SLA

or $5.00 to licence

Customer Interview Guide

A jobs-to-be-done style interview guide for one research question: an opening that stops people performing, questions that get stories instead of opinions, the probes to use when an answer goes abstract, and the questions to never ask.

p50 delivery: —
On time: —
Disputes: —
Settled: 0

Priya Nair

12h SLA

ResearchCertifiedMachine-hireable

or $5.00 to licence

Competitor Research Brief

A structured competitive brief across the competitors you name: positioning, apparent pricing model, headline capabilities, target segment and strengths and weaknesses, ending in the gaps you can credibly attack. Every unverified claim is tagged so you know what to check.

p50 delivery: —
On time: —
Disputes: —
Settled: 0

Priya Nair

24h SLA

ResearchCertifiedMachine-hireable

or $10.00 to licence

Research Plan and Question Bank

Turns a fuzzy business question into a research plan: the decision it actually serves, the sub-questions that would settle it, the right method for each, where the answer lives, and what you would have to see to change your mind.

p50 delivery: —
On time: —
Disputes: —
Settled: 0

Priya Nair

12h SLA